If you’ve been keeping a close eye on our recent updates, you would have read about one of our latest new contract wins for Urban Espresso with Crowne Plaza Hotels and in particular the Birmingham city centre location that has just undergone a £18m refurbishment.You may be wondering why Urban Espresso have ventured into the luxury hotel market... well its quite simple.
Initially when we were approached by Crowne Plaza to take a look at their refreshments offer in their corporate meeting rooms and conferencing areas. It was clear that they needed help with their offer throughout the business and not just in the meetings rooms.
When talking to the management team it was obvious that they had a requirement and a desire to make improvements to their coffee menu, enabling them to take the standard of their offer to the next level.
After using Starbucks and Matthew Algies for a good number of years, all of us at Urban Espresso relished the opportunity to pull together or combined experience in putting together a strategy and menu that would enable the hotel to offer their guests a coffee service that would set them apart from any other hotel chain in their local area and further afield.
As well as a change in attitude for the hotel management, we have made a major change in how traditional coffees and teas have been typically served. This was only possible by way of Urban Espresso’s intensive barista training program, which required us to spend a considerable amount of time in training all there managers, supervisors and staff in understanding and coming to appreciate the benefits and rich rewards associated with customer satisfaction and increased sales through the implimentation of such an offer.
With this new menu came about a new and innovative approach and innovative drinks such as the UK’s very first Espresso Gourmand where launched, along with a selection of after dinner espresso martinis and the introduction of the newly packaged London Tea boutique silk pyramid second flush tea range, all of which have been exclusively brought to Crowne Plaza Hotels by Urban Espresso.
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