A NEW CHAPTER FOR THE COMPANY

As one year draws slowly to a close an exciting and busier New Year opens, and with it yet again will come the start of a whole new chapter for Urban Espresso.

In January 2009 you will see the launch of the new Urban Espresso identity that will take its influence from the current face that everyone has been so used to for the past 3 years, to what you see now. Obviously we don’t want to give too much away, but we thought it would be good to share with our customers, friends and colleagues a little sneak preview of the great things to come.

Over the past 4 months we have been working extremely hard with our newly appointed design agency 375, in coming up with a new face and strategy that will take our business onto the next leg of our journey, and with it we hope an increased level of success.

With the new Ue identity, there will also come an increased range of new Ue branded items to compliment an already extensive portfolio with items such as, Ue branded eco friendly disposables, crockery, point of sale, barista uniforms , fixed and micro retail concepts and you will soon start to see our new coffee packaging filtering its way into the system over the coming weeks.

We hope you are as exciting as we are with the new face, and we look forward to hearing from you with your own comments over the coming weeks and months.